March 31, 2009
Visual Research_NYPTV
Design look & feel is young & vibrant
Embodying dynamic student campus lifestyle!
Here are some visual research for the ideas:
Tuesday – Canadian Pizza Research
We decided to do the competition Canadian Pizza TVC.
Ideas we have came out with.
Selling the strong point of 2 for 1 pizza price.
Our finalized idea.
Give the Canadian feel more, bring people through the process of pizza making.
Emphasis on the idea of 2 for 1 , use image all in pairs. shows tagline at the end.
Coca Cola
One of Coca-Cola’s greatest strengths:
“Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment”.
Coca-Cola used to focus its strategy on:
Three A’s – availability, acceptability, and affordability.
Today:
Three P’s – preference, pervasive penetration, and price-related value.
A Coke executive has said that he won’t be satisfied until “there is a Coca-Cola faucet in every home.” Coca-Cola’s mantra is “within an arm’s reach of desire.”
The Coca-Cola Company introduced reformulated Coca-Cola®, often referred to as “new Coke®,” marking the first formula change in 99 years.
Since the logo was originally designed in 1967 the company coca cola has gone through many re-brands, changing strap lines and packaging according to current events, campaigns and time frames but substantially the classic logo has had minimal change.
The original Coke bottle was designed to be recognisable even in the dark and once again it has been re-shaped and simplified. The cans are a clean pure red with just the iconic logo emblazed across it. It’s dynamic, simple and swift. The use of red dead space adds to the contemporary feel yet emphasises the “Classic” strap line in every way. By simplifying the packaging the brand has come back to its roots, distinctively reinforcing what made Coke the world famous brand it is today.
Coke is now engaging in a brand advertising strategy to market their drink as sexy and alongside this comes new design aluminium bottles, fresh cool looking coolers and other visually appealing bottle designs!
Production Schedule
This is our production schedule for the current month (april): 
MO-TION 