May 7, 2009

Swatch Puzzle Motion

Posted in Research, Updates at 9:16 AM by hanhui

I find these ads very interesting. Using kaleidoscope kind of way to portray it.


Swatch Style References

Posted in Research, Updates at 9:14 AM by shavien


The style is youthful with vector graphics to create the playful mood of summer.

May 6, 2009

Visual References

Posted in Research, Updates at 9:15 AM by hanhui

Here are some of the reference pictures that we have found.


May 5, 2009

Swatch Ads

Posted in Research, Updates at 9:06 AM by hanhui

These swatch ads are more graphical look. Uses only vector and a bit of 3d for the watches.

May 4, 2009

Swatch Recent Ads

Posted in Research, Updates at 9:03 AM by hanhui

May 1, 2009

SWATCH spring summer collection

Posted in Research, Updates at 9:25 AM by shavien

We have decided to focus on the summer collection together with the idea of constantly changing, vibrant look and feel.

Some of the print ads for this campaign

April 30, 2009


Posted in Research, Updates at 9:19 AM by hanhui

First meaning of the name Swatch was Second Watch, because the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories. Today, the name Swatch also means Swiss Watch, which stands for Swiss Made qualification of the Swatch watches.

Swatch is a brand name for a line of wrist watches from the Swatch Group. It was introduced to the market in Switzerland in March 1983.
Founded by Nicolas. G Hayek. The launch of the new Swatch brand in 1983 was marked by bold new styling and design.

Concept – The watches needed to be attractive, cheeky and good fun, daring in design and aggressively priced, with high quality and innovative flair. The Swatch watches were high-tech and came in a variety of fashion and art designs.


With an aggressive marketing campaign and a very reasonable price for a Swiss-made watch, it gained instant popularity in its home market. Compared to conventional watches, a Swatch was 80% cheaper to produce by fully automating assembly and reducing the number of parts from the usual 91 or more to only 51 components.

Swatches enjoyed their peak popularity during the mid-1980s. Such ’80s fads included wearing two Swatches and using a Swatch as a ponytail band. Some models, like Pop Swatch, allowed wearers to attach Swatches directly to clothing.

There are five families under the swatch brand. The five families are Swatch Originals, Swatch Irony, Swatch Skin, Swatch Beat and Swatch Bijoux.

In the mid-1980s, mainstream Swatch fashion statements came about in the rising hip-hop scene with the introduction of various colored and interchangeable watch faces and wrist bands. Colors included bright, day-glow and pastels.


SWATCH Chrono Plastic Collection

Posted in Research, Updates at 9:18 AM by shavien





These latest trends in urban sports reveal a democratic: there’s no limit to who can participate

– NO gender, ethnic, age, or economic barrier

Target audience:

Young adults especially avid sports fan or enthusiasts


introduction to FREE RUNNING and a up-and-coming urban sport that combines physical excercise with DARE-DEVIL acrobatic stunts and sheer bravado.

It doesn’t take much in the way of equipment, the MOST IMPORTANT COMPONENT is ATTITUDE.

With the urbanised modern age we are living in, we face challenges that have to be overcome, just like this acrobatic sport that draws out the persistence in their quest to overcome any barriers.



April 28, 2009

CHAO YANG school

Posted in Research, Updates at 9:16 AM by shavien


Chao Yang School is one of the schools run by the Association for Persons with Special Needs (APSN).

It was started on 11 January 1982 to cater to the increasing number of ESN Children who were on the waiting list with 48 students spread out in five classes. By June 1983, the enrolment had increased to 128. Its former premises at 341 Clemenceau Avenue, was formerly occupied by Chao Yang Special School, a Chinese school run by the Teoh Yeoh Huai Kuan. Its Chairman was Mr Teo Soo Chuan.

Recognizing the importance of a good foundation will pave the way, Chaoyang has developed our school program to prepare our students for further education at our association.

We developed our students at the early stages with the core skills of reading, writing and application of mathematical concepts in their daily life.

Our Vision
A caring school that develops pupils with special needs to achieve their fullest potential

Our Mission
To provide our children with necessary skills for independence and integration into society by developing their potential to the maximum.


The staff of Chao Yang recognizes the fact that our children are different and have problems in one or more of the following areas of development: intellectual, physical, sensory, social, emotional, speech and language. The school endeavours to help them to address their needs as best as possible.

Chao Yang School

Posted in Research, Updates at 9:13 AM by hanhui


Our Vision – A caring school that develops pupils with special needs to achieve their fullest potential.
Our Mission – To equip our pupils with the necessary skills for independence and integration into society.
Our Values:
1) Respect
2) Responsibility
3) Resilience
Our Desired Outcomes:
-To have a strong foundation for further learning
-To be independent socially competent
-To be a contributing member at home and/or the community

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