April 13, 2009
COKE zero_Visual Identity
As we further researched on the brand strategy and target audience as male youths. We decide to focus on the concept of zero sugar, and impossible made possible through the play of anti-gravity.
Here are some of the visual identity/ style and ads research we have done.
The ads are mainly focused on latest trends and hottest movies such as 007. It also focuses on sports champions to target at sports fans. The graphical style is quite sophisticated.
Main color:
BLACK
Minimal colors:
RED, WHITE
MO-TION 
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