April 1, 2009
Wednesday – Canadian Pizza Research
Some of the research and image references.
The style/animation camera and such
NYP TV
The Communications (COMMS) Division plays an important role in the branding of NYP. It helps build strong camaraderie and a sense of belonging among the NYP community by communicating important messages through various media platforms. These range from newsletters (sent to students’ homes and companies), posters, websites and media stories, to promotional materials on NYP courses and campus life. Another new and exciting platform of communication is the myNYP Portal, a one-stop centre for students to access e-services, campus happenings and the latest news.
Also in the pipeline is our very own in-house television channel, NYP TV which will be fully run by students. Working closely with NYP Schools and students, COMMS promotes NYP to secondary school students through talks, exhibitions, campus visits and workshops. Apart from promotional materials, an interesting website for secondary school or ‘future’ students – is uploaded on our main website for parents and students to get an idea of what the NYP Experience is all about. You will find information on various activities like contests, vacation workshops, news about our students, graduates and even lecturers. Our students are also encouraged to contribute stories and pictures to the website. One signature event organised by COMMS is the annual Open House at which ‘O’ level school leavers, secondary school students and parents visit the campus to find out more about NYP.
COMMS is constantly looking for students – like yourself – to be involved in our events and activities. Come and be a student guide and share your experience with visitors during Open House and campus visits. Give a talk about NYP at your former secondary school. Volunteer to be in our photo shoots for our publicity materials. We are also looking for student reporters or bloggers for myNYP Portal. It will be a thrill to find your name and story ‘live’ on the NYP website.
Coca-Cola Brand Advertising
Coca-Cola’s advertising has had a significant impact on American culture.
Coke’s advertising is rather pervasive, as one of Woodruff’s stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage.
This is especially true in southern areas of the United States, such as Atlanta, where Coke was born.
COCA COLA SLOGANS
Coca-Cola has gone through a number of different advertising slogans in its long history
such as:
The pause that refreshes (1929)
I’d like to buy the world a Coke
Coke is it! (1982)
Of course there are many more.
The Coke side of life is Coca-Cola’s current ad campaign, being launched in 2006.
By capturing the pace and vitality of the ‘Coca-Cola’ brand and by referring to the refreshing nature of the drink, a strong message is sent to the consumer about how the product is being positioned in the market place.
MO-TION 